German outdoor clothing brand Maier Sports is collaborating with the Great Britain Telemark team. The initial partnership will include clothing sponsorship for the World Cup athletes during the 2021 winter season.

With the 2021 World Cup season going ahead, despite the Covid-19 pandemic, the GB Telemark will be attempting to reach every race on the circuit. The team will be wearing the Maier Sports clothing during training and whenever media interviews are taking place, though not during the actual competitions, as they have their GB team racing suits.

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