Naturkompaniet, the Swedish outdoor retail chain owned by Fenix Outdoor International, has launched a campaign aimed at getting customers to help keep the outdoors clean. The campaign, which is running under the title “Please, leave nothing but footprints,” wants people to take their waste with them when they are in the outdoors. Behind the campaign is the organization Hold Sverige Rent, which together with Naturkompaniet and Fjällräven has produced a re-usable nylon trash bag. The bag can be washed and therefore used every time people go out into nature.

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