One result of the last annual assembly of IFSC, the International Federation of Sport Climbing, was the endorsement of Kailas, the Chinese outdoor brand, as IFSC's official supplier for ropes and safety equipment. As far as we know, Kailas' move is the first of a Chinese outdoor company to enter the stage of global sponsoring. The eighth IFSC assembly brought together 81 national federations. The event took place for the first time in China on March 9 and was hosted by the Chinese Mountaineering Association in Shanghai.
Related articles
-
News briefsSportshopen partners with former world's strongest man to promote active lifestyle
The Swedish sports and leisure retailer teamed up with Magnus Samuelsson to inspire an active, healthy lifestyle in a new collaboration focused on fitness and outdoor life.
-
News briefsNorrøna introduces Varg, a luxury yacht for Arctic adventure trips
The Norwegian outdoor brand’s new sail yacht launches in March 2025, blending luxury and adventure in Norway’s stunning Northern landscapes.
-
News briefsNemo’s Endless Promise collection named to Time’s Best Inventions list
The collection, designed to be 100% recyclable, earns a spot on Time’s prestigious 2024 list for Recyclable Gear Innovation.
More from Product & Marketing
-
News briefsPeak Performance introduces limited-edition Vertical Gore-Tex Pro London capsule
The Swedish brand has launched a limited-edition Vertical Gore-Tex Pro in its Covent Garden store, crafted from surplus fabrics.
-
News briefsHelly Hansen launches modular raincoat for urban living
The Norwegian outdoor brand debuts the Vika 3-in-1 Raincoat, blending versatile, weather-resistant protection with urban style for active city dwellers.
-
News briefsTrailblazer documentary on skier Megan McJames streams Nov. 1
A new documentary chronicles a determined athlete’s journey through the challenges of independent skiing, set to stream on Amazon soon.