The German section of Sport 2000 has joined forces with Jack Wolfskin to launch a marketing campaign aiming to reduce overstocks of rainwear. As reported earlier, Jack Wolfskin, the clear market leader in outerwear in the country, suffered from poor sales of rain jackets after a spring season that was too warm, too early. To help retailers get rid of the stocks, the two partners have agreed to offer to consumers a discount worth €20 on every paw-labeled jacket they buy if they give old jackets that they no longer use back to their retailers. The campaign, limited to 40 affiliated retailers, will be supported by advertisements in magazines and newspapers. Logistics and handling of the recycling of old outerwear will be arranged by the group's headquarters, while the discount is subsidized by both Sport 2000 and Jack Wolfskin.

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