The U.S. subsidiary of Icebug, the Swedish traction footwear brand, is opening an official North American test center at a permanent obstacle course facility, the Shale Hill Adventure Farm in Benson, Vermont. It includes expansive training and race courses along with a newly-opened Icebug retail concept shop, enabling consumers to test and purchase products. The Icebug Test Center will also give the Swedish brand a place to test and develop new products, while its team of professional athletes based in the U.S. can train at Shale Hill. Icebug has also agreed to be the official event sponsor of all events taking place at the adventure farm. The Swedish company intends to partner with more of such sites around the country – starting with the newly-opened center at Skinny Raven Sports in Anchorage, where consumers can test a full range of Icebug footwear.

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