After joining forces, as we reported in May, Edelrid and Red Chili have taken their first decisions on how to optimize their international distribution. In Germany, one of the three sales representatives of Red Chili will take care of both brands in the future, and he will become an employee of Edelrid, the new owner of both brands. This kind of combination is being made easier as Edelrid is going to stop making shoes next year, to avoid competing with Red Chili. In Austria, the sales agency of Stefan Putz, who works with Edelrid, is now also covering Red Chili's sales in the market. The same is true in the U.K., where Edelrid's sales agent, Eclipse, has taken over Red Chili's sales as well. In the U.S., Edelrid North America will take care of Red Chili's sales in the future. Meanwhile, Thomas Hodel has been appointed as brand manager for the Edelrid brand, starting in August, after working for 12 years with Black Diamond. Carsten von Birckhahn, the former brand manager and member of Edelrid's executive board, will be focusing on the integration of the Red Chili brand and will continue to handle product development, marketing and product design for Edelrid. Marcus Wanner, chief financial officer, remains responsible also for human resources, accounting, IT and production. The majority of Red Chili's employees continue to work for the company after the takeover. 

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