Burley, an Oregon-based specialist in bicycle accessories and child transportation solutions founded in 1978, is strengthening its sales and marketing team with the addition of Frank Schreiner. Schreiner is a veteran bicycle industry consultant with more than two decades of experience growing brands in Europe. Between 2010 and 2013, he served as director of marketing at BMC Group after leading the Cycling Sports Group marketing team for five years. Schreiner, who is based in Basel, Switzerland, will support Burley in a contractor role, focusing on increasing brand awareness and market share in Europe. He will strengthen relationships with European distributors and coordinate brand efforts throughout Europe. As an independent marketing consultant since 2014, Schreiner has worked in a similar capacity with Saris Cycling Group, Huffy Corporation and Free Motion, among others.
“As Burley continues to expand our presence in the European market, we are thrilled to partner with Frank. He brings a wealth of cycling industry knowledge and experience,” said Nick Martinez, Burley sales manager. “We are excited for the opportunity to strengthen our international partnerships and to present Burley as the premier brand for doing more by bike.”
