Effective Oct. 1, Fritschi started handling sales in Switzerland for Outdoor Research. Fritschi, a well-known Swiss marketer of specialty ski bindings and other snow sports products that has also its own stores, will provide the sales team and customer support for the distribution of the American brand. The European office of Outdoor Research, which is also located in Switzerland, will take care of marketing and logistics in that market. OR's sales in Switzerland were previously managed by Flagrant Sports Trading.
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