Effective with the company's spring/summer 2014 deliveries, Mammut Sports Group will implement a more selective distribution system, authorizing only some retailers to sell its products in the German market. The same system will be applied in Austria and Switzerland from theautumn/winter 2014-15 season and in other markets later on. The Swiss mountaineering-gear company calls for specified minimum levels of knowledge, product presentation and brand display at the points of sale. The title of authorized retailer can be granted to brick-and-mortar stores, pure online shops and multi-channel retailers only if they meet the required standards.

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