Icebug, the Swedish brand that focuses on footwear with grip for icy conditions, is to be launched in South Korea and China in the next months. The company has teamed up with Seven Summits in South Korea and Go Rising in China. This comes as Icebug continues to expand rapidly, with sales up by 31 percent to about 70 million Swedish kronor (€7.9m-$10.4m) and more than 160,000 pairs last year. The Swedish market makes up about 30 percent of this tally. Icebug has been growing at similar rates for the last years and is targeting the same performance for the next three years.
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