Laya, the Chinese company in charge of the distribution of La Sportiva and Innov8 in the country, has taken on more brands to sell into China. New partners are Camp and Cassin for climbing gear, Wild Roses for women's apparel and Montane, the British maker of high-end mountaineering apparel.
Related articles
-
News briefsRevo Partners with Sporty Outdoor for Nordic Expansion
The US-based eyewear brand partners with the Nordic distributor to expand regional reach.
-
ArticlePáramo brings sustainable rainwear to the US via DTC
The British brand, known for its sustainability and durability, is set to expand into the US market with direct-to-consumer sales.
-
News briefsJack Wolfskin expands UK partnership with Bleubird
The German outdoor brand strengthens its UK presence through a new agreement with a regional distributor to support independent retailers.
More from Retail and Distribution
-
ArticleOberalp Group expands Salewa Cube climbing gym franchise in Italy
The new initiative will bring innovative, community-focused climbing gyms to urban areas, blending fitness, gear trials and year-round accessibility.
-
ArticleKlättermusen opens first Paris store
The Swedish outdoor brand launches its first French store, offering sustainable, high-performance gear for urban and mountain explorers.
-
News briefsHaglöfs expands Scandinavian presence with new Copenhagen store
A renowned outdoor brand strengthens its footprint with a new shop-in-shop location, offering performance gear in a premier Scandinavian department store.