British distribution company 2pure is partnering with Nuun, a hydration and nutrition company from Seattle, to further develop and build the brand in the U.K. and Ireland. According to Nuun, 2pure’s multi-channel distribution model across the cycle, run, outdoor, grocery and pharmacy segments provides the expertise and relationships to continue the brand’s “mission to keep everyone as hydrated as possible.” 2pure’s current outdoor partners include Earthwell, Climb X, Icepeak, Luhta, Mountain Hardwear, Camp and others.

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