Primaloft has taken over the distribution of its products in the U.K. and Scandinavia from Concept III, a British textile marketing company that had been working with the American insulation specialist for ten years. Chris Humphris, who was taking care of Primaloft at Concept III, is now a full-time employee of Primaloft, based in the U.K. He will take care of the same territory, using the same sales reps and reporting to Jochen Langemann, managing director of Primaloft Europe. Concept III will continue to work with other brands such as Polygeine and British Millerain in the U.K. as well as in the U.S., where it has an office, too.

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