Salewa is making progress in China with its business launched last year. Robson Iu, the Italian company's man in China, reports that the brand counts currently 35 point of sale – department stores and specialty shops alike, in all but one of China's provinces. Rainer Gerstner, Salewa's brand director, added that the company's footwear sales are higher in China than in Europe. Meanwhile, Salewa's operations in China are working hard on grass-roots marketing for outdoor activities with its own “Rock Show” climbing competition and on Weibo, a Chinese version of Twitter that is currently enjoyed by 10,000 climbing enthusiasts on the internet.
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