Ultra Outdoor Sports has been established in The Hague to distribute specialist trail running and triathlon products, and to help develop these activities in the Netherlands. Sport Partner reports that the company was launched by Ronald de Graaf, a well-known personality in the Dutch triathlon community. He has obtained agreements to distribute Raidlight, the French trail running and endurance sports brand; Fusion, the Danish specialist in triathlon apparel; and GO2 Nutrition, which targets a wider group of athletes.
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